England has always managed to breed eccentrics – from George III to Amy Winehouse – there is something in our culture that allows the inner oddball to flourish. It is this climate that has translated to the catwalk and made the London fashion scene the eclectic and exciting jungle of new talent that it is today, where any personality, no matter how unusual, can be expressed through clothing.
This open minded approach to fashion has been cultivated with the help of Fashion East which, under the directorship of Lulu Kennedy, has launched such names as Louise Gray, Marios Schwab, Roksanda Ilincic and Gareth Pugh. In addition to this, designers like Christopher Kane in particular, have helped draw focus back to London by proving that the fresh, sometimes unconventional, and formerly unknown, can be most breathtaking.
London is exciting because it is a city where new things happen. As a fashion capital, it is constantly building on a reputation of welcoming quirky new designers with open arms before supplying them with a platform to showcase their wonders to the world. Other fashion capitals boast their own merits, but nowhere breaks a quirky young thing like London.
http://www.fashioneast.co.uk
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